Mary Ansa - SEO Analyst: March 2017

Wednesday 29 March 2017

Important Steps in Google Webmasters Tool Verification

Webmaster Tool Verification & Techniques

Google Search Console was previously known as Google Webmaster Tool (GWT). As of 20th may 2015 google changed the brand name as Google Search Console. In search engine optimization one of the main thing is having an account in google webmasters tool and verifying the blog or post with google webmasters tool. It is a free service offered by Google. Important Steps in Google Webmasters Tool Verification are given below.

Steps To Create & Verifying A Blog With Webmasters Tool

Create a blog from the website address www.blogger.com and give a blog name for example(abcdefghij.blogspot.com).
Create an account in webmasters tool from www.webmasterstool.com.
In that click Add A Property then select the option as website or by default is shows website.
Then a pop up will come in that paste the '.com' extenstion URL of the blog homepage, example(abcdefghij.blogspot.com) then click Add.
In the search console page select alternate methods and in that click on HTML tag.
Then copy the code starting like (<meta name=".........).
Open the blog dashboard and click theme option and next Edit html then paste the copied code within the <head> section and save theme.
Go back to the webmasters tool and click click 'verify' button.
Then show a new congratulations window means the process is successful.

Steps To Creating & Verifying A post With Webmasters Tool

Write a content in the blog and publish it after that open the blogger dashboard click view bolg.
A new window will open copy the post address (after the blog address).
Open webmasters tool then click crawl and after that fetch as google.
Paste the copied URL then click fetch.
A new row with post name will get in webmaster tool. When status get complete with a green tick click on Request indexing.
After that the post is verified with google webmaster tool.

How to convert .in extension to .com

If the blog address is in the .in extension means no issues we can temporarily change to .com extension. I will explain it with an example. If the blog address is maryansaseoanalyst.blogspot.in means we can convert it by just removing the .in part and add .com/ncr example maryansaseoanalyst.blogsot.com/ncr and press enter then it will automatically change to .com extension.

My previous posts in this blog are "History And Important updates In SEO" and "On Page Optimization Tips & Techniques"

Mary Ansa

Monday 27 March 2017

On page Optimization Tips & Techniques

In this article I am explaining about On page Optimization Tips & Techniques. For this on page optimization important points are:

Image Optimization
Keyword Optimization
Content Optimization
Authorship Optimization

Image Optimization Steps

Alt tag: Alt means alternate. Alt tag is very important in image optimization. It helps search engines understand what actually that image is about. The alt tag provides the information about an image if a user cannot view it eg: slow network connection. The presence of images in the articles also strengthen the message.

Image Title: Image title is used to helps the search engines to understand what actually that image is about. When the user moves the mouse over an image it will show the title of the image to the user. Image title should be very short, relevant and catchy one.

File name: File names are the name which is used to identify an image. And use the names which is closely related to that image. At the time of giving the filename do not use space instead of that use hyphen (-). Eg: HP-Laptop.jpg.

Anchor Text: Anchor text is the visible or clickable part in a hyperlink. A hyperlink means if we click on a particular word it will redirect to an another page. It will work as a fuel and help the googlebots to crawl the page.

Meta Description: A user can see the meta description in the snippet below the URL. The allowable of a meta description of a page is 155 to 160 characters and for a blog it is 155 characters. The pixel
width is 1024 pixels. It should not contain any spelling mistake and grammatical errors.

Keyword Optimization

Keyword optimization is also known as in the name of keyword research. By using the keyword research we can improve the traffic from search engines to our website. So it can be achieved by using the best keywords.

Keyword density is used to find how much percentage a keyword appears on a web page by considering the total words on the page. Eg: in a 100 words content the keyword density may have 5%. If it is more than it will consider as a keyword stuffing. If the keyword is in a grey color it will be helpful to the users. And keyword optimization is a main thing in on page optimization tips & techniques.

Content Optimization

Content optimization is mainly for use a variety of methods or techniques to improve search results and ranking by search engines. If one paragraph is long and tough to understand means, the main keywords can use as bold in the centre of the paragraph. Use main keyword as h1.

Authorship Optimization

Authorship optimization is creation of links from the google plus account to the blog or website. So it increases the visibility of the page in search results. We can add in HTML code like rel="author".

Snippet

Snippet has title, URL and meta description.
Title should not be less than three words and not more than ten words.
Title should not use full capital letters.
If the title exceeds 512 pixel then google shows dots in the snippet.
55 to 60 characters can be use as title.

I have already published a post about "History And Important updates In SEO"

Mary Ansa

Thursday 23 March 2017

History And Important Updates In SEO

Things To Know In SEO

As we all know that SEO means Search Engine Optimization and this article is mainly focusing the history and important updates on SEO. In 1997 Danny Sullivan was introduced the term search engine optimization. SEO is the method of increasing the number of visitors to a website by top ranking in search engine results. The main three parts of SEO are Crawling, Catching and Indexing. Crawling means scanning of the web pages by the google bots, catching is saving the snapshot to the google database and indexing means listing of the web pages. Metric level data algorithms are used to control SEO.

SEO Mechanisms

In the earlier stages itself google introduced webmaster tools. A webmaster means the controller of the web page or may be the owner, designer of the web page. At the same time google introduced the mechanism called Niche specific, niche means category. After some time google changed the mechanism from niche specific to Content specific. In the content specific one of the important threat is keyword stuffing that is repeating the keywords in the website or injecting the keywords.

Again google changed their mechanism from content specific to Link specific that means which website has more links from other websites then that will be in the topmost position in search results. But it was a big failure for google because everyone starts to buy links from other websites so low quality pages also start to visible at the top. Then google moved to the concept Quality link specific. This ranking is based on trust on websites and the links pointing to a website are more important and it will help to google page rank. And one web spam team had been introduced by the google to find out the spam and also the spammers. The most important thing SEO is meta tag is not using in google from 2009.

SEO Practices

In SEO mainly three types of activities can take place. The first one is Black hat activities and it is the unethical practices. The second one is White hat activities, means the ethical practices, and the third one is Gray hat activities that is partially white hat but a black hat.

If the visit of a web page by search engine, like google, yahoo, bin, then it will be an organic visit. If the user closes a web page within seconds, then google changes the ranking position of that page or demote that result this is called Pogo sticking. In the quality link specific who all are giving more links to other web pages, google controlled it by a method of passing the juice. If a website need to give one link to a website, but no need to transfer their power to that web page, then they can use 'nofollow' method.

In 2009 Google started ranking the web pages by user interest. And also started data centers to collect the details from each center. If the user closes a website within seconds and no interaction had been taking place, then the bounce rate of that web page is high. In the same year itself google started personalized search results. In 2010 social media were more important in the page rankings and it is known as Social Media Signal. So the google started to support the web pages who had more number of interactions in social media and also who had more influence in social media for the search engine ranking.

Important Google Updates In SEO

In the year 2011 google started their most important updates . It was a great success after that they introduced advanced versions also.

Panda update: It was released in February 2011. Panda update was mainly for content spamming(content duplication). So it was mainly for lower the page rank of thin pages or low quality web sites and support the high quality web sites.
Penguin update: It was released in April 2012. Penguin update was related to link spamming. Google started to punish the paid linkers and also those who are using network links for increasing the search rankings.
HummingBird update: It was released on 30th August 2013. Hummingbird update was for organic search result.It has been one of the important update to Google's search algorithm since the 2010 Caffeine Update. The important thing about humming bird was not a punishing algorithm. It was an advanced technique to boost search engine results.
Pigeon update: It was released on 24th July 2014. Pigeon update was related to provide preference to local search results. The important things in this update was location and distance.

Mobilegeddon update: It was released on April 21st 2015. Mobilegeddon update was mainly mobile friendly algorithm. Boosting the google search result ranking through mobile search. The second version was released in the year 2016 and it was a strict update.

Thank you for reading this post and you can expect more posts in this blog after History And Important Updates In SEO.

Mary Ansa