In this article I am explaining about On page Optimization Tips & Techniques. For this on page optimization important points are:
- Image Optimization
- Keyword Optimization
- Content Optimization
- Authorship Optimization
Image Optimization Steps
Alt tag: Alt means alternate. Alt tag is very important in image optimization. It helps search engines understand what actually that image is about. The alt tag provides the information about an image if a user cannot view it eg: slow network connection. The presence of images in the articles also strengthen the message.
Image Title: Image title is used to helps the search engines to understand what actually that image is about. When the user moves the mouse over an image it will show the title of the image to the user. Image title should be very short, relevant and catchy one.
File name: File names are the name which is used to identify an image. And use the names which is closely related to that image. At the time of giving the filename do not use space instead of that use hyphen (-). Eg: HP-Laptop.jpg.
Anchor Text: Anchor text is the visible or clickable part in a hyperlink. A hyperlink means if we click on a particular word it will redirect to an another page. It will work as a fuel and help the googlebots to crawl the page.
Meta Description: A user can see the meta description in the snippet below the URL. The allowable of a meta description of a page is 155 to 160 characters and for a blog it is 155 characters. The pixel width is 1024 pixels. It should not contain any spelling mistake and grammatical errors.
Keyword Optimization
- Keyword optimization is also known as in the name of keyword research. By using the keyword research we can improve the traffic from search engines to our website. So it can be achieved by using the best keywords.
- Keyword density is used to find how much percentage a keyword appears on a web page by considering the total words on the page. Eg: in a 100 words content the keyword density may have 5%. If it is more than it will consider as a keyword stuffing. If the keyword is in a grey color it will be helpful to the users. And keyword optimization is a main thing in on page optimization tips & techniques.
Content Optimization
Content optimization is mainly for use a variety of methods or techniques to improve search results and ranking by search engines. If one paragraph is long and tough to understand means, the main keywords can use as bold in the centre of the paragraph. Use main keyword as h1.
Authorship Optimization
Authorship optimization is creation of links from the google plus account to the blog or website. So it increases the visibility of the page in search results. We can add in HTML code like rel="author".
Snippet
- Snippet has title, URL and meta description.
- Title should not be less than three words and not more than ten words.
- Title should not use full capital letters.
- If the title exceeds 512 pixel then google shows dots in the snippet.
- 55 to 60 characters can be use as title.
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